Client: Novo Nordisk Haemophilia Foundation

Date: May 2023

Visual Creator: Justin Makangara

Location: Mbujimayi, DRC

Locally sourced pictures and videos for ethical communication

Tell powerful stories about your brand, projects and initiatives easily - while being fair to the people depicted, creatives, and your community. Striking visual storytelling for nonprofits, companies and governmental organisations.

Explore our stories

Photography and video production services for ethical storytelling

Fairpicture is your global agency for ethical photo and video production and communication. Save resources by tapping into our local freelancer network of photographers and videographers and streamline your remote content production. Benefit from our training services and tools like the FairConsent app in your mission to communicate ethically.

Our Services

Photo and video production

Photographs, video footage, fully-produced videos for your website, social media, or your latest impact report: Fairpicture is your global production agency for world-class local photographers and videographer and delivers outstanding content for innovative, ethical visual communication and ethical storytelling.

Learn more about Photo and video production

FairConsent App

Streamline informed consent gathering during multimedia production with ease. Obtain GDPR-compliant consents through a simple, user-friendly process, ensuring privacy and promoting ethical practices. Features include visual consent verification, offline capabilities, and more than 20 languages.

Learn more about FairConsent App

Consulting and Training

Discriminatory, stereotypical and fake images are omnipresent yet increasingly challenged, digitalization and AI serve as accelerators. Fairpicture supports NGOs, humanitarian organisations and impact brands in ethical communication and storytelling, preparing your team to navigate modern visual communication with inclusive strategies, aligned with mission and legal standards.

Learn more about Consulting and Training

Brands and organisations we work with:

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Client: Saferworld

Date: August 2023

Photographer: Ala'a Noman

Location: Aden, Yemen

Authenticity, Consent and Co-Creation

Together with international clients and local photographers and videographers, we create fair custom content and explore new ways of ethical storytelling. Context, consent and co-creation are the key pillars. Our digital platform and streamlined production process ensure easy and fair projects - saving charities, foundations, corporations and international organisations time for what really matters: Impactful and dignified photos and videos.

See how we work

Case studies


June 2024 - Naturland – Association for Organic Farming e.V.

Visual promotion material for agroforestry systems

Video and photos on the promotion of agroforestry practices in organic coffee farming in East Africa.

Learn more about Visual promotion material for agroforestry systems

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June 2024 - Connexio develop

Leave no one behind – photo and video for ethical fundraising

Multimedia package for fundraising purposes taken in Strumica in North Macedonia

Learn more about Leave no one behind – photo and video for ethical fundraising


March 2024 - Swiss Re Foundation

Fairpicture in New York

Impact Story with photos and video about restoring oyster reefs to New York Harbor.

Learn more about Fairpicture in New York

Fairpicture visual creators around the globe

Collaborate with local photographers, videographers and editors in more than 80 countries

Can’t find what you’re looking for? Contact us if you need photos or videos from a country not on the map yet we’ll activate our network!

Ready to co-create?

Sign up to the platform, contact us or schedule a free call with our team to get started. Start today and create truly impactful ethical stories!

Get in touch

Looking to join the network?

You are a photographer, videographer, editor or journalist and interested in becoming part of the Fairpicture community?

Creator Infos

Efficient, fast and ethical – Fairpicture is your partner in compelling visual storytelling.

10_tiger header Anna Watts

From a long-term project following elite young female athlete Annalise "Tiger" Newman-Achee.

Photographer: Anna Watts

Location: New York City, USA

We believe in the power of visual communication to make the world a fairer place

Fairpicture aims to reshape perceptions toward greater diversity and nuance. Through producing and promoting fair visual communication, we strengthen human rights and uphold justice for all: creators, subjects, audiences, and clients. With a vibrant community, we harness the power of visual storytelling to drive positive impact.

Discover our mission

Let's have a chat!

Leave us a message or schedule a meeting with someone from our team. Join us in making fairness in photography and ethical storytelling the new normal!

Contact us

Pictures shape our perception of the world.

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Voices from our community

We were really impressed by the quality of photos and video we received for the DEC, as were our member charities. Thank you Fairpicture team! We knew we were in safe hands having worked with you before, but it was great to see everything go so smoothly and sensitively on the day.


Laura Gilmore

Disasters Emergency Committee DEC

As an international aid organization, it is important for CARE to document and visualize our work in 100 countries worldwide. Fairpicture enables CARE to show its humanitarian work as seen through the eyes of a local professional. The extensive network of female photographers is another plus because women and girls are core to the mission of CARE's global work.


Dr. Andrea Barschdorf-Hager


Fairpicture is an organisation that allows me, as a visual creator, to fulfil my mission of serving communities around the world in general and those in my country in particular.


Fabrice Mbonankira


Curiosity and an openness to particular conditions and projects, together with a visual language that is likewise outstanding and consistent in our media presentation - this is what characterizes our cooperation with Fairpicture and the local visual creators. Especially these aspects and the collaboration with local - and many female – content creators with their expertise and skills makes it so valuable for us.

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Katharina Kolano

Franziskaner helfen

Although I love to visit our fantastic water projects in the Global South, it makes so much more sense to employ creative people within those countries to support our storytelling while we make a contribution to the local economy and avoid unnecessary flights and CO2 emissions.


Anne Bisgaard Christensen

Grundfos Foundation

It has been an absolute pleasure working with you and the entire Fairpicture team. Your appreciation means a lot to me, and I'm grateful for the opportunity to contribute to our shared goals. Looking forward to working more together.

Self Photo

Farzana Akhtar


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