How we work
This gives us an advantage

Remote and fair photo and video production is the future. It completely transforms the industry. How can we tell stories that do justice to everyone while also improving our clients' communication results? Fairpicture provides an easy-to-use technological infrastructure and operates as a responsible, transparent, and fair partner in all of its activities to make this achievable sustainably.

Watch our video and learn how we work

We are serious about


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Fairpicture is responsible and dedicated to our customers and the community. We go above and beyond because we care. We strive to be accurate, efficient, and well-organized at all times. We support our clients' need to be accountable to the public, donors, and local communities with a reliable and consistent infrastructure.

Start your first project and experience it yourself!


Ghana 2021: Nipah Dennis/Arthur Waser Foundation/Fairpicture


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To ensure that visual materials are not misused, it is critical to maintaining transparency regarding their production and context and Fairpicture's business processes. We communicate openly and honestly with all stakeholders at all times, and our apps and platform enable transparent processes.

Take a look at our latest updates and community inputs to see where we stand.


India 2021: Ranita Roy/Missio/Fairpicture


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The impact of a photograph or a video goes beyond the visual: a fair picture should be fair to everyone involved in its production, distribution and consumption. This claim presupposes that Fairpicture also behaves fairly internally and towards all those involved. 

This is not only a moral commitment, but it is also anchored in a binding Code of Conduct.


Chile 2021: Tamara Merino/Don Bosco Mission/Fairpicture

The story of Fairpicture
How we turn visions into reality


Trains to Russia depart from here. Young people make up the majority of labor migrants. Many of them leave when they are only 18 years old, and others are even under the legal age of departure.

Tajikistan 2021: Roman Buryak/Curaden AG/Fairpicture

We believe in the transformative power of visual communication. Making the world more equitable by transforming people's perspectives is both our starting point and our ultimate goal.

Baker in Benin puts a bread into the oven

Head baker Richard Augemon puts a tray of small breads into the oven at the Maison de l'esperance in Cotonou, Benin.

Benin 2021: David Gnaha/kontinente/Fairpicture

How things become clear

"A helpless, malnourished victim – Today, the Western public still gets to witness a distorted perspective of the Global South," remarked Shahidul Alam, a world-renowned photographer, and extremely prominent Bangladeshi human rights campaigner. In 2019, we met him at the Chobi Mela, a photographic festival held in Dhaka. He had recently been released from prison, where he'd been held for months to post Facebook Live videos on Dhaka's civil rights protests. Shahidul Alam taught us that pictures have the potential to influence people's perceptions of the world.

What is the problem?

We operate on an uneven playing field on a global scale due to a history of unequal power relations. Images of the Global South that are widely circulated in the Global North continue to rely on problematic narratives and maintain obsolete hierarchies. Images that follow established visual conventions do not often represent the diversity of the world's complex communities. As a result, the public often relies on one-sided, uninformed, and discriminating visual communication. Visual communication that is stereotypical and unsophisticated reinforces existing biases and, as a result, prevents viewers from taking action for global change.

A new houseowner overseeing the work in Lima, Peru

Peru 2022: Angela Ponce/Hilti Foundation/Fairpicture

Show, don’t tell …

Okay, but where are our levers for making a genuine change with our actions? With her foundation in early 2019, Ruth, the owner of a Swiss communication agency, encouraged the development of the first ideas. The founding team consisted of Aurel, Pamela, and Jörg. They began operations in 2020, completing the first assignments, investigating client demands and market logic, establishing the creative visual network, evaluating processes, pitching investors, formulating a Theory of Change, and integrating business and effect. They founded the Fairpicture corporation in mid-2021, giving birth to a new Zebra. Fairpicture has since grown to a core staff of ten employees, over 120 graphic creators, and a large network.

Thousands of pictures later

Fairpicture began with a set of ideas that have guided us through innumerable conversations since then. They have gotten sharper and more precise along the way. They provide guidance on responding to new challenges in video and stock, responding to privacy issues and the threats and challenges of digitisation, and measuring the impact we wish to make — we are all involved in a continuous learning process.

Visualising the future

The Fairpicture community is depicted as both shapers and legal subjects. Photographers and videographers from all over the world enrich us on a daily basis with their unique perspectives, purpose, and dedication to achieving goals. Investors and clients alike are placing their faith in Fairpicture's ability to deliver on its promises. And we have faith that the Fairpicture vision can be realized with the help of this community. "The world changes according to the way people see it, and if you alter even by a millimeter the way people look at reality, then you can change it", James Baldwin wrote more than half a decade ago. We simply follow Baldwin's instructions.

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