Our services
Your one-stop solution for fair communications

Photographs, video footage, fully-produced videos - all fairly produced by local visual creators. Fairpicture delivers you fair and outstanding content for innovative visual communication. Explore our packages – as well as our and consulting services and free tools

Photography


Website, social media, an annual report or fundraising campaign: Photography is still the foundation of your visual communication. Get impactful stories from your project from world-class local photographers. Calculate your estimated costs with our transparent pricing structure.

 

Keyfacts
 

  • includes a minimum of two days of production on site 
    and one day for post production
  • with approved consent of the people depicted
    and all metadata in place (IPTC conform)
  • uploaded on the Fairpicture platform to easily download 
    or share collections with stakeholders

 

from CHF 1,680.-
 

 

 

Additional services



Get further information about the protagonists by adding an additional service product directly in your request. You can choose from the following options:

 

 

Deeper context & quotes

  • Additional information about the protagonists and  quotes  embedded in the metadata description of your visuals

Interviews or Life Stories

  • Get up to 3 DIN A4 pages of life stories or interviews to accompany your visuals

Report

  • A written ready-to-use report including the topics of your choice edited by a professional journalist. Scope: 6,000-8,000 characters (3-4 Din A4 pages)

 

 

 

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Video products

Footage


Fairpicture visual creators travel to your project location and shoot according to your briefing. This can include interviewing project participants or local staff or documenting supplemental scenes, which can be cut with the primary footage. You will receive footage of the best scenes, including all relevant Metadata/IPTC conform for your further post-production.

 

Key facts
 

  • Video material as originally filmed
  • Edited best scenes
  • Raw files via download-link or on hard-drive
     

from CHF 2,490.-
 

Client: Swiss Red Cross
Visual Creator: Danil Usmanov
Location: Chui Province, Kyrgyzstan

Ready-to-use Clips


Social media requires ever-changing and visually striking content. With ready-to-use clips, you can quickly and seamlessly satisfy your online communities’ expectations. Share your requirements and wishes with a Fairpicture visual creator and co-create either a single clip or a whole clip-story, which will be optimised for the social media channel of your choice and prepared for your direct use.

 

Key facts
 

  • Clip(s) for social media
  • Optimised for a social media channel of your choice
  • Fully produced and uploaded on the Faipicture platform

     

from CHF 3,050.-
 

Client: Fairtrade Italy
Visual Creator: Omar Quezada Beltran
Location: Piura, Peru

Mini Documentary


Five minutes or shorter, a mini documentary highlights the core values of your organisation, company or project and shows examples in action. Our mini documentaries follow the same format of a full feature length, but tell a simpler story in a shorter timespan and usually from one location. 

 

Key facts
 

  • Short form documentary
  • From 2 minutes to maximum 5 minutes
  • Fully produced and uploaded on the Fairpicture platform
     

from CHF 4,800.-
 

Client: Digger Foundation
Visual Creator: Saobora Narin
Location: Battambang province, Cambodia

Impacts


Yes, your work makes a difference. Impacts demonstrate this. Collect engaging, direct from the source and up-to-date personal reports from the people who benefit from your organisation. Speaking directly to your audience on site in the environment where your activities take place, the speaker’s head and shoulders are filmed selfie style. When established locally and all stakeholders are empowered, Impacts enable you to communicate to your customers or donors the influence your work has on an ongoing basis.

 

Key facts
 

  • Short video messages in selfie style (speaker holding the camera) 
  • Published in portrait format and played out via Newsroom AI
  • Fully produced on an ongoing basis
     

from CHF 3,450.-
 

 

 

 

Screenshot – Impacts – Bismark Domena, Ghana

Client: Fairtrade Germany 
Visual Creator: Nipah Dennis
Location: Abekoase, Ghana

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Consulting and Training Services

 

Visual communication is changing: discriminatory and stereotypical images are getting increasingly challenged, rapid digitalization brings additional demands. New approaches and sensitivities are necessary to meet the needs of ethical and legally backed up visual communication. Fairpicture is here to support you in developing the appropriate knowledge, procedures and practices in your organisation.

All services are provided in English and German.

 

 

Visual Communication Review

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Stereotypical and discriminatory or fair and safe? Get a view from the outside and discover blind spots in your visual communication. Involving visual creators from different regional and cultural contexts, we analyse and provide feedback for your communications, campaigns, and visual content. We will advise you on the fair and safe production and use of your image catalogue.
 

What you get
 

Short review: How fair are your pictures? 

1,5h online workshop

 

  • You send us your pre-existing visual materials. 
  • Our consulting team checks them according to the requirements of a fair image.
  • In a short workshop, we discuss strengths and weaknesses of your current imagery according to the Fairpicture standards of a fair image. 
  • You gain knowledge about context, possible effects of your images, and impulses for strengthening your visual communication in ethical terms.

 

CHF 900.- 


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In-depth review involving Fairpicture visual creators
Written review + 3,5h online workshop

 

  • You send us your pre-existing visual materials. 
  • Our consultancy team will review them together with professional Fairpicture photographers, drawing on different cultural contexts, perspectives, and interpretations. 
  • You get a detailed written review with insights on the possible effects of your images and strategies for strengthening your visual communication in ethical terms. 
  • We organise a workshop to discuss the results together with a Fairpicture visual creator.

 

CHF 4,800.-

 

Your strategy for ethical communication and storytelling

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Having fair pictures isn’t just ethical. It’s a strategic business decision. Data legislation requires new ways of producing, storing, and using images. Align your visual communication with your organisational values and the demands of the global market. Tailored to your needs, we co-develop your strategy for ethical and safe visual communication.

 

What you get
 

  • Strategy development with workshops
  • Written guideline/report 


After a first briefing in order to clarify your demand and your expectations, we will provide you with a detailed offer.  

Workshops and Training

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Your team wants to know more about fair visual communication? You want to use fair pictures but somehow always end up showing similar tropes? Suspect your visuals to be problematic? 
Whether you want to resolve entrenched thinking patterns, give a big push to your internal debates, or just learn something new that will benefit your organisation: we design a workshop according to your needs.

 

What you get


3,5h online workshop or
1-3 day training (online or in-person) tailored to your needs

 


Topics

 

  • “Make your pictures fair: Facilitating change in visual communication”
    So you want to produce secure, fair and safe pictures: but how does that work in practice? In our workshop, you develop your understanding of ethical visual practice and its many dimensions. Backed with theory but highly practical, this workshop provides you with backgrounds, frameworks, and strategies to make the images you produce, store, and use fair for everyone involved.

     
  • “The Ethics of Picturing Tragedy and Trauma”
    Humanitarian and aid organisations are often tasked with visually representing tragic situations and traumatic events. Can you ethically photograph people when they are experiencing trauma? How can you portray people with dignity when they are suffering most? In this workshop, we will delve into questions like these. We will focus particularly on navigating the dilemmas of taking and publishing photographs of suffering, however the conversations will have broader applications to other situations. The aim of this workshop is to create a supportive and safe environment in which each professionals can unpack these discussions and improve their understanding of current debates.

 

  • “Are non-stereotypical images even possible? Approaching ethical representation”
    One person’s stereotype might be another one’s experience. Yet what we see on an image is always a selection. And while an image can never cover the whole complexity of a human being, the images we choose have effect: on the person depicted, on our view of the world, and on our relationships with each other. Finding alternatives to stereotypical representation is not only the fair option; it is the far more interesting one. How can we make choices that minimise harm and why does this matter in visual communication? After attending this workshop, you will know how stereotypes work and how to avoid falling into classical traps.

 

  • “Fair visual communication in fundraising”
    Poverty, deprivation, suffering: they are real, and projects working for change require funding. But: does fundraising really need to rely on stereotypical images of poor and deprived people? How can visual communication in campaigns and donation letters be more fair - to those depicted and those viewing the images? Align your visuals with your values. Strengthen the ethical substance of your fundraising campaigns to make them both: persuasive and ethical.

 

  • “How safe are your images? Handling data protection and compliance requirements”
    We are surrounded by big sounding buzzwords of the digital age: encryption, protection, regulation, algorithms… The specifics might sound technical but digitalization has ethical implications: the production, storage, and usage of images should not violate the rights of people depicted. Legal frameworks for data protection and compliance requirements are the basis for protection. In this talk, we introduce you to the demands of making your images safe and offer practical solutions.

 

  • “Better safe than sorry: Risk assessment in visual communication”
    Imagine having a photo taken that shows you in a vulnerable situation. The image circulates around the web. Imagine your situation changing to the better - or the worse. That old photo might pose a threat to your current life: your emotional well-being, your job, or even your physical safety. While not all risks can be excluded in visual communication, we have to mitigate risk as much as possible. Early risk assessment allows you to assess potential risks of your visual communication for photographers, those photographed, your staff, and your organisation as a whole. Understand the risks of visual communication and learn to minimise them with our Fairpicture Risk Assessment Tool.


from CHF 1,400.-
 

Talks and Keynotes

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Do you need an input at your general assembly or a keynote for a conference? Do you want to be at the forefront of current debates in the field of ethical visual communication? Enter the world of fair pictures.

 

Challenge stereotypes, understand the power of images, learn how to make images safe for all. Book our speakers for a talk. Be the talk of the town – and learn with us how to make fair pictures the new normal.

 

What you get


20-60’ talk (online or in-person) + discussion with audience
 

Price: on request
 

Get ready for successful assignments

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Are you planning an assignment in cooperation with visual creators from our global community? Fairpicture helps you establish the preconditions for ethical visual communication and define key success factors for your assignments.

 

What you get


Consultation before an assignment 
1-hour online meeting

 

  • Fair pictures in practice. Create a good briefing, prepare your assignments well, get ready for fair visual communication. We give you operational confidence so that you get ethical images for convincing campaigns and communication.
  • Risk assessment in visual communication. Visual communication involves potential risks for photographers, those photographed, your staff, and your organisation as whole. Learn how to use the Fairpicture Risk Assessment Tool for mitigating risk.
     

CHF 400.-*

 

*FREE if booked with Fairpicture assignment
 

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Interested?

Leave us a message and receive a no-obligation quotation for your requested consulting or training service.

Contact us

 


NEW: Fairpicture Online Trainings


We designed brand new online trainings:
 

  • The Ethics of Picturing Tragedy and Trauma
    February 26th, 2024, 1:30 PM - 5:00 PM CET
     
  • The Stereotype Trap in Visual Communication
    March 18th, 2024, 1:30 PM - 5:00 PM CET
     
  • Depicting poverty in a dignified way
    April 15th, 2024, 1:30 PM - 5:00 PM CET
     
  • Ethics in Fundraising
    April 22th, 2024, 1:30 PM - 5:00 PM CET

    >> Learn more <<

 

Tools & Documents

 

Image Fairness Analyzer

Images are complex and can be read in different ways. Stereotypes are context-specific and multidimensional. This tool supports you in discovering tendencies and alerts you on possible red flags. It guides you in your reflections on the fairness of your images.
 

 

Whitepaper on Data Protection Regulations

The introduction of the General Data Protection Regulation (GDPR) has brought about significant changes to data protection within the EU. In addition, the Data Protection Act, which will come into force in Switzerland on September 1, 2023, has triggered several inquiries. Fairpicture has collaborated with the renowned Austrian data protection research institute, the "Research Institute" in Vienna to provide you valuable guidance: 

 

 

 

 

 

Risk Assessment Guide

When it comes to visual communication, identifying and managing risks is crucial for both legal and ethical reasons. Although we can never completely eliminate all potential risks, we have an obligation to mitigate them as much as possible. That's why we've created a tool to help you assess the risks associated with visual communication at different stages:

 

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