Focusing on local approaches, strengthening local communities’ individual agency, keeping economic resources where they belong. Axxent Masters in Tea and Fairpicture share similar goals, which is why they chose to work with us when they launched the Tea of Life line in Dutch shops and supermarkets. The company collaborated with Fairpicture photographer and videographer Ruvin De Silva to make the brand imagery. The photos and video of the farms, factory and production were to be used for the Tea of Life packaging, website and social media promotion.
Client
Axxent Masters in Tea
Visual Creator
Ruvin De Silva
Theme
Local Supply Chains
Location
Colombo, Sri Lanka
Date
January 2022
Diseases transmitted by insects, such as malaria and sleeping sickness, are major health risks in countries in the Global South, both for humans and their livestock. This project is using an innovative method whereby the cattle are treated with an environmentally friendly insecticide and then used as decoys. This controls various disease vectors and protects both humans and livestock. In addition, the project works with a wide range of stakeholders from the health and veterinary sectors.
Instead of an ‘About Us’ site, Axxent Masters in Tea chose to have an ‘Our story’ page for Tea of Life, demonstrating their brand commitment to human experience and storytelling. In addition to using the images for their website, packaging and Instagram feed, the videos Ruvin made are used as a key feature in this page.
The brand maintains that the stories of the individuals who make Tea of Life are vital in understanding the company and product. This shifts the focus from corporation to individual, aligning with the organisation’s goal to have a positive impact on everyday people.
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Authentic photos which reflect the work of a humanitarian aid organisation and preserve the dignity of the people.