360° Impact Approach
Case Study: Axxent Masters in Tea
Client: Axxent Masters in Tea
Date: January 2022
Visual creator: Ruvin De Silva
Location: Colombo, Sri Lanka
Brief
Focusing on local approaches, strengthening local communities’ individual agency, keeping economic resources where they belong. Axxent Masters in Tea and Fairpicture share similar goals, which is why they chose to work with us when they launched the Tea of Life line in Dutch shops and supermarkets. The company collaborated with Fairpicture photographer and videographer Ruvin De Silva to make the brand imagery. The photos and video of the farms, factory and production were to be used for the Tea of Life packaging, website and social media promotion.
Client
Axxent Masters in Tea
Visual Creator
Ruvin De Silva
Theme
Local Supply Chains
Locations
Colombo, Sri Lanka
Date
January 2022
We have a local approach. Most brands took most of the work to Europe. This makes it more difficult for the local economies to develop further.
Axxent Masters in Tea
After all the processed tea arrives at the factory, the packaging starts. Hundreds of workers, state of the art machinery and beautiful patterns, labels and packages.
Client: Axxent Masters in Tea
Date: January 2022
Visual creator: Ruvin De Silva
Location: Colombo, Sri Lanka
Context
Diseases transmitted by insects, such as malaria and sleeping sickness, are major health risks in countries in the Global South, both for humans and their livestock. This project is using an innovative method whereby the cattle are treated with an environmentally friendly insecticide and then used as decoys. This controls various disease vectors and protects both humans and livestock. In addition, the project works with a wide range of stakeholders from the health and veterinary sectors.
Client: Axxent Masters in Tea
Date: January 2022
Visual creator: Ruvin De Silva
Location: Colombo, Sri Lanka
Outcome
Instead of an ‘About Us’ site, Axxent Masters in Tea chose to have an ‘Our story’ page for Tea of Life, demonstrating their brand commitment to human experience and storytelling. In addition to using the images for their website, packaging and Instagram feed, the videos Ruvin made are used as a key feature in this page.
The brand maintains that the stories of the individuals who make Tea of Life are vital in understanding the company and product. This shifts the focus from corporation to individual, aligning with the organisation’s goal to have a positive impact on everyday people.
Screenshots of the Website “Our story – The story of Tea of Life” by Axxent Masters in Tea with the photos and video of Fairpicture visual creator Ruvin De Silva.
Photos/Video: Ruvin De Silva / Axxent Masters in Tea / Fairpicture
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