Reforestation from the sky

Ceres Seeding was founded to address Brazil's massive challenge of land degradation, which affects billions of hectares. The company uses innovative technology to enable large-scale reforestation, employing drones to plant seeds across degraded areas. Co-founder Fernando De Lucca Moreno, inspired by his social entrepreneurship experiences during university, combined efforts with two engineering friends to create a sustainable solution. Their autonomous drones are specially designed to handle Brazil's diverse native species, coating seeds with organic materials to improve germination and soil recovery in the harshest conditions.

The company operates from a farm in Pindamonhangaba, São Paulo, surrounded by nature, which provides an ideal environment for ongoing innovation. The Brazilian government’s reforestation targets and the urgency of combating climate change drive Ceres Seeding’s mission. By combining technology with environmental restoration, the startup aims to plant 10,000 hectares by 2030. Their approach has attracted significant attention, leading to partnerships and recognition, such as Fernando's selection as a finalist in the International Trade Centre's Ye! Youth Ecopreneur Awards 2024.

The project outcome included a 2-minute documentary and 15 high-quality photos, effectively capturing Ceres Seeding's pioneering approach to reforestation. Shortly after, the International Trade Centre (ITC) featured the deliverables with a compelling story on its website, maximizing the impact of the visual content.

The client praised Helder' work on the video for its artistic quality and the photographs for their strong adherence to the brief. This successful project further solidified the already established foundation between ITC and Fairpicture, demonstrating once again the value of their ongoing collaboration.