Introducing Impacts – our latest video service
by Daniel Caspari, October 2022
Have you heard about our latest video product, Impacts?
Short video clips filmed with a smartphone in selfie mode, Impacts put the people in the center, directly and authentically. Impacts are our format for your ongoing storytelling to document the impact of your projects - especially if they are several thousand miles away. They are a great tool to be used on your social media channels, such as Instagram or TikTok, reaching new audiences in the media platforms they use.
Bismark Domena, a young successful cocoa farmer in Ghana and participant of one of the first Impacts recorded.
[watch Bismark's Impacts]
Photo: 2021 Abekoase, Ghana | Nipah Dennis / Fairtrade Germany / Fairpicture
How it works
The first step is to determine the goals of the Impacts: What should be documented? How many people should film? In what timeframe should the Impacts be created? These questions will be answered in your brief for the visual creator, and you will also need to review if the technical requirements are going to be met for the production. Do the protagonists have a smartphone with a good enough camera? Is an internet connection available? Is there anything else that needs to be provided?
What the visual creator does
Filming yourself is one of those things that sounds easier than it actually is. A Fairpicture visual creator will use their professional knowledge of lighting, framing and storytelling to teach the protagonists of your Impacts how to create videos that are powerful and visually stimulating.
Meli Mansu (left) and Mina Antwiwaa (right), cocoa farmer from Abekoase, practise recording Impacts, in which she talked about her daily life and the changes a living income program made for her and her family. [watch Mina’s Impacts – or the documentary]
Photo: 2021 Abekoase, Ghana | Nipah Dennis / Fairtrade Germany / Fairpicture
Why work with Impacts
The idea and goal of Impacts is that short video stories are created - independently. With them, the protagonists have a gateway to the world in their hands via your communication channels and their personal smartphones.
We are also thinking about immersive experiences using Impacts: using the latest technology, viewers can also experience the reality of the protagonist's lives via augmented reality. The possibilities are exciting and setting up your systems with a professional visual creator will create Impacts that fulfil their namesake.
Launch your Impact(s)!
The best time to start talking about change is now. Use Impacts to record the change in real time and let your stakeholders participate.
Impacts can be booked on our platform – simply log in and start with a request. The more information you provide in your request, the easier it is for us to match you with the suitable visual creator - but always remember your initial request is not your final creative brief. Our team is here to help and advise you on what makes the most sense for your organization or project and communication strategy.
George Ansah was able to finance his son his own business thanks to the fair prices he received for his cocoa beans. [watch George’s Impacts]
Photo: 2021 Abekoase, Ghana | Nipah Dennis / Fairtrade Germany / Fairpicture
Start your project now
Sign up and get access to your workspace on the Fairpicture platform.
