Fairpicture is the ideal partner for organisations, who have visual communication needs in all various places around the world. Organisations like Connexio develop, a swiss-based association who is rooted in the worldwide Methodist network and organises fundraising campaigns several times a year.
This time Connexio develop reached out to us in order to produce photos and video-footage about their project “Meals on Wheels” in North Macedonia for their Easter campaign 2024 . We matched them up with Tomislav, our visual creator in this region and briefed him so he was ready to go to the project location all by himself and document the daily life of this important work.
Client
Connexio develop
Visual Creator
Tomislav Georgiev
Theme
Old-age poverty and food distribution
Locations
Strumica, North Macedonia
Date
June 2024
Strumica is a town in North Macedonia. There is not a single retirement home in the surrounding district, which includes over 70 villages with more than 100,000 inhabitants. This means that old people have to be cared for by their relatives. Those who have no one left often live in indescribable conditions, especially when they need care.
For many years, the Miss Stone Center “Meals on wheels” in Strumica has been a beacon of charity and hope - despite all the challenges that repeatedly arise and demand a great deal of strength from those responsible and employees. The sharp rise in the price of agricultural produce has also increased the cost of the ingredients used to cook meals at the Miss Stone Center every day.
More than 200 elderly and disabled people receive a hot meal with soup, main course and dessert five times a week. But "Meals on Wheels" is more than just a meal service. The daily visits also give the sometimes completely lonely people a chance to talk. If they are ill, a doctor is called or medication is provided. In emergencies, the help also includes clothes, hygiene articles or firewood.
After just two days of production, Tomislav returned from Strumica, worked on the final selection of his photos and a rough cut for the final campaign video. And all this was done in time for Connexio develop to prepare its crossmedial fundraising campaign online on their website and social-media channels, and offline send out the publications for mailing, so that the campaign could start as planned and be carried out successfully.
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