Deconstructing Nuclear Weapons Stereotypes: The Intersection of Journalism and Ethics

noah-quer by Noah Arnold, July 2024

While the topic is highly complex, nuclear weapons have been consistently depicted in similar ways worldwide: as symbols of power wielded by powerful figures, often portrayed with fully assembled bombs pointed upwards. Certain nations are depicted as responsible actors while others are not, reinforcing stereotypes. Our analysis aims to explore these common visual tropes, highlighting their impact and proposing more inclusive representations. We were tasked with examining these stereotypes and their implications, aiming to enhance ethical communication and journalism for truthful and representative reporting.

The commission came from Lex International, which advocates for nuclear disarmament among other causes, and was substantially supported by ICAN, the International Campaign to Stigmatise, Prohibit & Eliminate Nuclear Weapons, which won the Nobel Peace Prize in 2017.

What you see when you google atomic bombs

When we Google "nuclear warfare," we see a very uniform picture full of clichés. It shows many facets of what the dominant narrative entails.

Excerpt from the pitch deck for journalists developed by Fairpicture. The link to the full document can be found below.

The Fairpicture approach

Our approach involves analyzing prevailing stereotypes and their societal effects, aiming to promote truthful and inclusive representation through ethical journalism practices. We believe this method can be useful in many applications. The power of images is immense, and challenging the pictures in people's minds can foster necessary change and enable more diverse discourses.

We examine widely circulated images across media, archives, and communications from various organizations. We question: who is portrayed in what roles and how frequently? What remains unseen, whose voices are not heard? This is often intertwined with power dynamics—prevailing images often serve specific interests. In the following article, you will discover how this manifests in the context of nuclear weapons.

Fairpicture's training and consulting services

Learn more

Learn more about our training and consulting services or book a free meeting with one of our experts to discuss your needs around ethical communication!

Schedule a call

The case of nuclear weapons

Challenging Dominant Narratives Through Visual Representation

In the realm of nuclear weapons discourse, what we see often shapes our understanding and beliefs. Images of atomic bombs, mushroom clouds, and military installations dominate our media and collective consciousness. These visuals perpetuate specific narratives:

  • Depiction of nuclear threats: Atomic bombs are portrayed as necessary instruments of power wielded by influential figures.
  • Global Responsibility: Certain nations are depicted as responsible actors in nuclear affairs, while others are stigmatised, suggesting that the problem with nuclear weapons only exists when the ‘wrong’ actors have access to them
  • Symbolic Impact: Mushroom clouds symbolize catastrophic destruction, reinforcing a fatalistic belief in the ultimate power of nuclear weapons lying in the future.

These images are predominantly militarized, reflecting their origins and control within military contexts.

What we don’t see


However, what remains unseen is equally significant:

  • Hidden Dangers: The production, storage, and use of nuclear weapons pose severe risks to people and the environment.
  • Economic Interests: Who profits from the nuclear industry? Who are the stakeholders involved?
  • Counter Voices: Voices advocating against nuclear weapons are often dismissed as unrealistic or naive, perpetuating a singular narrative of acceptance.
  • Human Impact: Atomic bombs already have profound humanitarian consequences, yet these are often obscured in mainstream depictions.
  • Testing and Locations: The locations of nuclear tests and their enduring impact on communities are seldom highlighted.
  • Personal Stories: The stories of those affected by nuclear activities are rarely told, undermining their lived experiences.
  • Alternative Futures: Visualizing a world without nuclear weapons remains a rarity, hindering discussions on global security alternatives.

The absence of ordinary people in imagery related to nuclear topics is striking. Individuals impacted by nuclear policies, activists advocating for disarmament, and workers within the nuclear industry are conspicuously absent from the narrative.

What we dont see when in nuclear weapon imagery

There are hardly any people depicted in imagery related to nuclear warfare, atomic bombs, nuclear energy, or nuclear waste disposal. Yet, people are not only involved in all these fields at every step of the process but also directly and indirectly impacted by these activities.

Excerpt from the pitch deck for journalists developed by Fairpicture. The link to the full document can be found below.

Whom Does This Narrative Serve?

The persistent lack of human presence in nuclear imagery raises critical questions about its intended audience and purpose. Why do representations of the arms industry and nuclear issues exclude ordinary people? This deliberate framing through images fosters:

  • Public Disempowerment: Individuals feel detached from nuclear discussions, perceiving them as distant and inaccessible.
  • Fatalism: A sense of inevitability surrounds nuclear weapons, hindering constructive dialogue on disarmament.
  • Power Imbalances: The arms race continues unabated, benefiting powerful stakeholders within the military-industrial complex.

This dominant narrative influences public perception profoundly. By omitting personal stories and fostering detached representations, it perpetuates racial, gender, and postcolonial biases.

quote icon

Fairpicture has a unique ability to make us see what powerful actors wish to keep from view. Their work on nuclear weapons provides an essential corrective to the media’s coverage of the issue.

Magnus Løvold, Lex International

Let's have a chat!

Leave us a message or schedule a meeting with someone from our team. Join us in making fairness in photography and ethical storytelling the new normal!

Contact us

The Role of Independent Journalism

Independent journalists play a crucial role in challenging and diversifying the visual representation of nuclear issues. By presenting a spectrum of voices and perspectives—from policymakers and scientists to affected communities and activists—they uphold journalistic integrity and facilitate informed public discourse.


Empowering Picture Editors

Picture editors wield significant influence over public perception. By consciously selecting and framing images that:

  • Humanize Issues: Show ordinary people affected by nuclear policies and practices.
  • Challenge Power Dynamics: Highlight diverse perspectives beyond state actors and military leaders.
  • Visualize Alternatives: Depict hopeful pathways towards nuclear disarmament and global security. They can reshape public understanding and foster empathy and engagement.

Advocating for Change

Using alternative imagery has transformative potential. By diversifying narratives and humanizing nuclear issues, we can inspire action and promote a more nuanced understanding among audiences. Similar shifts in public perception have catalyzed action on pressing global issues like climate change, emphasizing the human dimensions and injustices at stake.

In Conclusion

Challenging dominant stereotypes through visual representation is a matter of journalistic integrity and ethical responsibility. By amplifying unheard voices and shedding light on overlooked aspects of the nuclear discourse, we contribute to a more inclusive and constructive dialogue. It's time to broaden the lens, amplify diverse perspectives, and visualize a future where nuclear weapons are no longer central to global security.

This example illustrates the power of questioning prevailing stereotypes across various fields. If you're interested in delving deeper, here are links to the papers we've prepared.

You can find the detailed, practice-oriented full report here.

Selected blog posts

WATER FOR LIFE PROJECT in Burundi
BLOG

November 2022 - Jörg Arnold

A Zebra’s Board

As a zebra startup establishing our Board of Directors is a particularly unique process.

Learn more about A Zebra’s Board

'Agarrando_Pueblo'_or_Vampires_of_Misery_(1977),_by_Luis_Ospina_and_Carlos_Mayolo_1
BLOG

April 2023 - Jaìr F. Coll

How to talk about consent and Misery Porn?

Misery Porn still persists today in visual storytelling, reducing people to their condition of misery and stripping them of their humanity.

Learn more about How to talk about consent and Misery Porn?

200922_Arthur_Waser_Ghana_Fairpicture_095
BLOG

November 2021 - Jörg Arnold

The Image in our Mind

Stereotypical images, often shown without information about the people photographed and the corresponding context, are still widespread today. Many Development cooperation organisations are aware that it is ethically indispensable to communicate unprejudiced and with dignity.

Learn more about The Image in our Mind

Stay up to date

Get our monthly newsletter

Fairpicture is moving fast. Make sure you don't miss out on the latest news. Join our email newsletter and connect with us on LinkedIn and Instagram.

After signing up for the newsletter, you will also receive occasional emails about events and offers from Fairpicture. You may opt out any time. Here’s our privacy policy.