Image Ethics Analyser

Analyse your images for stereotypes!

Photographs are complex and can be read in different ways. For ethical photography one needs to be aware of stereotypes which are context-specific and multidimensional. The Fairpicture Image Analyser supports you in discovering tendencies and alerts you on possible red flags in photos. It guides you in your reflections on the ethical implications of your images.

This ethical photo assessment tool is suitable for images that depict people. If the image you want to analyse does not show people, the questionnaire might still help you reflect but will not include as many details and insights. Please enter a valid email address; the results will be sent to you via email.

This service is free.

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Latest blog posts

Our community's inspiring voices

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July 2025 - Laura Abad Guerrero

Ethical Consent in Visual Content: A Practical Framework for Responsible Storytelling

What does ethical consent really look like today in global storytelling? From fieldwork to footage, this article unpacks why traditional consent forms fall short, and offers a clear, practical path to embedding dignity, agency, and accountability into every stage of visual content production.

Learn more about Ethical Consent in Visual Content: A Practical Framework for Responsible Storytelling

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July 2025 - Laura Abad Guerrero

Consent by Ticket? Rethinking Visual Privacy in the Age of Virality

Last week, that now-infamous Coldplay concert clip, where a “Kiss Cam” moment spiraled into global speculation. This follow-up is about asking whether the laws and practices we’ve normalized still make sense in a world where tech moves faster than consent.

Learn more about Consent by Ticket? Rethinking Visual Privacy in the Age of Virality

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May 2025 - Noah Arnold

Civil Society Under Pressure: The Role of Transparent Communication and Ethical Storytelling

Discover how transparent communication and ethical storytelling can help NGOs and non-profits build trust, foster inclusion, and challenge traditional narratives.

Learn more about Civil Society Under Pressure: The Role of Transparent Communication and Ethical Storytelling

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