Roberto is a banana farmer, family man and spokesperson of his neighbourhood in La Noria, Peru. He believes that good work and strong cohesion can improve the lives of his family and his whole community.
©Angela Ponce/Fairtrade International/Fairpicture
The final series was selected for 5 online film festivals and had over 16 million views on social media. In response, Tobias from Fairtrade International said: “FARMERS is the most comprehensive video series that we have done within Fairtrade globally. These stories help us communicate why we at Fairtrade advocate and fight for fairer global trade. We achieved to establish an emotional connection between the farmer protagonists and our global audience.”