Visual Storytelling for Organic Food

Case Study: International Trade Centre ITC

logo_ITC
211109_International_Trade_Center_Fairpicture-044

Chemist Maureen Pasciolco started her business in 1996. The growth of the company has uplifted the farming community, with children now focusing on education instead of worrying about meals. 

©Alecs Oncal/ International Trade Center/ Fairpicture

Brief

The International Trade Centre ITC is a multilateral agency for world trade with a joint mandate from the World Trade Organisation (WTO) and the United Nations (UN). Their team needed a freelance photographer and videographer to be involved in creating a multimedia feature about Pasciolco Agri Ventures, a company that produces organic coconut products. The assignment was for a people-based story, accompanied by photographs and a short video, showing Pasciolco Agri Ventures’ history, challenges, and successes.

Client

International Trade Center ITC

Visual Creator

Alecs Ongcal

Theme

Coconut Manufactory

Locations

Philippines, Quezon

Date

November 2021

philippines
211109_International_Trade_Center_Fairpicture-026

Paolo M. has watched his family harvest coconut sap since he was a child. Today, he is a skilled and nimble worker on the farm who can move quickly across the bamboo bridges between the coconut trees. More than 100 farmers are contracted with Pasciolco Agri Ventures.
©Alecs Oncal/ International Trade Center/ Fairpicture

Building connection

The company, which started 25 years ago with a simple production facility on a coconut farm, now exports 50% of its products to international markets. At first, this seemed unattainable. But with her entrepreneurial spirit, Maureen Pasciolco has made it happen. “Be open-minded and be guided by organisations that can help you grow further,” Maureen advises today. We at Fairpicture took note of her advice. 

quote icon

We work with Fairpicture because of their ability to engage local talents in various regions of the world, with a check on quality and coordination carried out in Switzerland.

Waqas Rafique, Public Information Officer, International Trade Centre ITC

211109_International_Trade_Center_Fairpicture-004

Maureen Pasciolco in her factory shop. She is working to strengthen her brand, Quezon’s Best, turning it into a household name by capturing markets from North Luzon to Mindanao.

©Alecs Oncal/ International Trade Center/ Fairpicture

Why work with locals

For the International Trade Centre, cooperating with Fairpicture is a promise for the future: “Our clients have been impressed with the quality of the material. We receive top quality content, delivered on time,” says Waqas from ITC. In describing Fairpicture’s services, he went on to say, “This is a rare combination of local and international talent that promises a spectacular product.”

Ethical photo and video productions

Learn more

Learn more about Fairpicture's ethical photo and video production or sign up to the platform directly to get started.

Sign up now

Case studies

210204_missio_India_Fairpicture_017(1)
CASE STUDY

March 2021 - Ranita Roy

United against slavery and human trafficking

In northeastern India, human trafficking is particularly widespread. Young women are especially affected. Fairpicture photographer Ranita Roy visited projects that offer support.

Concordia_Tranzit_25.01.2021_Prizren-27
CASE STUDY

February 2021 - Samir Karahoda

Peaceful communal, cultural and religious coexistence

Farpicture photographer Samir Karahoda visited a social and educational centre for children and youth in Prizren, Kosovo.

211109_International_Trade_Center_Fairpicture-044
CASE STUDY

November 2021 - Alecs Ongcal

Visual Storytelling for Organic Food

On behalf of the International Trade Centre (ITC), Fairpicture videographer Alecs Ongcal visited the women-led Coconut Company Pasciolco Agri Ventures in Quezon, Philippines.

Let's have a chat!

Leave us a message or schedule a meeting with someone from our team. Join us in making fairness in photography and ethical storytelling the new normal!

Contact us

Stay up to date

Get our monthly newsletter

Fairpicture is moving fast. Make sure you don't miss out on the newest news. Join our email newsletter and connect with us on LinkedIn and Instagram.

After signing up for the newsletter, you will also receive occasional emails about events and offers from Fairpicture. You may opt out any time. Here’s our privacy policy.