Visual Storytelling for Organic Food
Case Study: International Trade Centre ITC
Chemist Maureen Pasciolco started her business in 1996. The growth of the company has uplifted the farming community, with children now focusing on education instead of worrying about meals.
©Alecs Oncal/ International Trade Center/ Fairpicture
Brief
The International Trade Centre ITC is a multilateral agency for world trade with a joint mandate from the World Trade Organisation (WTO) and the United Nations (UN). Their team needed a freelance photographer and videographer to be involved in creating a multimedia feature about Pasciolco Agri Ventures, a company that produces organic coconut products. The assignment was for a people-based story, accompanied by photographs and a short video, showing Pasciolco Agri Ventures’ history, challenges, and successes.
Client
International Trade Center ITC
Visual Creator
Alecs Ongcal
Theme
Coconut Manufactory
Locations
Philippines, Quezon
Date
November 2021
Paolo M. has watched his family harvest coconut sap since he was a child. Today, he is a skilled and nimble worker on the farm who can move quickly across the bamboo bridges between the coconut trees. More than 100 farmers are contracted with Pasciolco Agri Ventures.
©Alecs Oncal/ International Trade Center/ Fairpicture
Building connection
The company, which started 25 years ago with a simple production facility on a coconut farm, now exports 50% of its products to international markets. At first, this seemed unattainable. But with her entrepreneurial spirit, Maureen Pasciolco has made it happen. “Be open-minded and be guided by organisations that can help you grow further,” Maureen advises today. We at Fairpicture took note of her advice.
We work with Fairpicture because of their ability to engage local talents in various regions of the world, with a check on quality and coordination carried out in Switzerland.
Waqas Rafique, Public Information Officer, International Trade Centre ITC
Maureen Pasciolco in her factory shop. She is working to strengthen her brand, Quezon’s Best, turning it into a household name by capturing markets from North Luzon to Mindanao.
©Alecs Oncal/ International Trade Center/ Fairpicture
Why work with locals
For the International Trade Centre, cooperating with Fairpicture is a promise for the future: “Our clients have been impressed with the quality of the material. We receive top quality content, delivered on time,” says Waqas from ITC. In describing Fairpicture’s services, he went on to say, “This is a rare combination of local and international talent that promises a spectacular product.”
Case studies
November 2021 - Fairtrade International
Efficient production in 3 continents
A nine-part web series with three short films and photographs. The concept: local visual creators from the Fairpicture network visited Fairtrade cooperatives in Peru, Indonesia, and Kenya to document the effects of the pandemic and the COVID Relief Programme.
Learn more about Efficient production in 3 continents
May 2023 - Welthungerhilfe (WHH)
Communications Quick Review
Discover an in-depth case study showcasing a fair and critical review of communication practices. Gain actionable insights for productive enhancements and future success.
Learn more about Communications Quick Review
May 2023 - claro fair trade AG
Sweet multimedia package from the Philippines
Authentic life stories of the people behind Altertrade, who produce the organic fair trade “Mascobado sugar” of claro.
Learn more about Sweet multimedia package from the Philippines