Let’s start with the gear in which the engine is running at the moment, the state of daily business. After a phenomenal second half of 2021, we’ve reached a temporary plateau. The number of projects has swung back to the level of last autumn. The good news: compared to the beginning of last year, we have still been able to double the number of projects and revenue. We also managed to negotiate our first framework contract with a UN agency in Geneva and are about to finish a large consulting project with the Swiss Agency for Cooperation and Development (SDC).
Our three favourite stories of the past months: “Off on the bike” for Franziskaner Helfen, “On holiday from hell” for Caritas Austria and “The ongoing struggle for recognition” for Connexio develop. Thank you Lara, Anna, Daniela and all of our visual creators for making touching stories such as these possible!
Since the beginning, we’ve been convinced that a digital platform is the best way for efficient collaboration at eye level between visual creators and clients. At the beginning of February 2022, we finally released the first version of the Fairpicture project platform.
The impact has been profound on several levels:
Improved communication: Visual creators have started to communicate directly with clients on the platform. This direct connection is one of Fairpicture’s core values: communication and collaboration at eye level to produce fair and authentic visual stories.
Efficiency gains: Even though the system integration is not yet completed, we can already see efficiency gains simply because processes are clearly structured. Important information is visible to everyone on their project page.
Change in mindset: Most importantly, we start to think as a platform instead of an agency. Why is this important? Platforms can induce collective change by mobilising their communities. The impact we aim for is only possible if creators, clients, investors and employees all see themselves as part of this platform community and collaborate together.
Screenshot of an example project of the Fairpicture platform Version 1.1.
Besides implementing and advancing the core platform, we’ve relaunched our website and introduced a new CRM (Freshsales) and Helpdesk software (Freshdesk). Together with our accounting software Xero, they will build the backbone of our software architecture. Since April, Amelie has been Fairpicture’s platform wizard. Kudos for what you’ve achieved in such a short time, Amelie!
In our last blog post, I mentioned the first draft of the Fairpictury Theory of Change (ToC). This draft is now finalised and we are very grateful to have a coherent and stringent impact plan as guidance . It has been developed and challenged by human rights experts as well as our community of visual creators. Interested in what it looks like? Stay tuned for the next blog article on this topic. Thank you Jörg, Noah and Miša for your drive in Fairpicture’s impact dimension!
Last year showed us that video is growing in importance even more than expected. Therefore, we decided to set a development focus on this area. Our new video strategy is ready and the first changes have already been implemented. Stay tuned through our newsletter or LinkedIn to get some exclusive news in the next few weeks from Daniel, our brilliant head of video, who joined Fairpicture in April!
Last but not least, we are very close to solving a major pain point many clients and creators face when working on fair photography and video assignments: informed consent
Paper consents are suboptimal because they are complicated and matching people photographed with their consent forms is difficult. Existing digital apps are not ideal either as they only allow standard consents and do not incorporate principles of fair visual storytelling. Therefore: say hello to the brand new Fairpicture Consent App that will be released very soon, thanks to Jörg from our team and Roger and Sarah from Smartfactory.
Screendesign of the Fairpicture Consent App to be released in August 2022.
Every time I write one of those updates, I am amazed at how our network of Fairpicture creators grows in quantity and in quality. One year ago, we worked with 80 visual creators, most of them photographers. Today we count more than 140 visual creators, including many videographers capable of producing impactful video projects. Thank you, Pamela, for making this possible!