Visual Communication on empowerment and equity

Case Study: Alce Nero

alce-nero_logo
788_Peru_Fairpicture_043

Brief

Fairpicture has successfully completed various assignments for fair trade organisations during the last years. What was special about this project was that Fairtrade Italy teamed up with one of their clients: Alce Nero, a market-leading company that involves farmers in the entire organic farming production process. Together they approached Fairpicture to tell the story of the Peruvian co-operative Norandino, which speaks of redemption, liberation and fairness.

Our clients specifically wanted to work with two visual creators from our network for this project: Ángela Ponce and Omar Beltrán. The two already proved in 2021 with the Peruvian episodes of the award-winning web series "Farmer - Fighting the Global Crisis" that they are able to deeply connect with fair trade farmers and create inspiring visual stories.

Client

Alce Nero and Fairtrade Italy

Visual Creator

Ángela Ponce and Omar Beltrán

Theme

Fair & Organic Farming/Trade

Locations

Piura, Peru

Date

June 2023

peru
788_Peru_Fairpicture_053

View of the sugar cane plots of the NorAndino agrarian cooperative in Montero, Peru.

Photo: Ángela Ponce / Alce Nero & Fairtrade Italy / Fairpicture

Context

The history of the Italian company Alce Nero begins with the idea that organic agriculture is changing the world for the better. With this conviction, two Italian cooperatives joined forces at the end of the 1970s. Today, forty years later, over 1000 organic farmers, beekeepers and cultivators belong to the group's network. 

One of their members is Norandino, a Peruvian cooperative for small farmers who own an average of three hectares of land. They grow organic coffee on around half of their land, cocoa, fruit and sugar cane on the rest. The farming families live in northwestern Peru.

The Fairtrade-certified organisation has taken measures to support its members in coping with the negative effects of climate change. At the production level, Norandino selected plant varieties that are more resilient and less susceptible to pests and diseases. 

Innovative technologies are being used to make irrigation systems more efficient despite severe droughts. In addition, production is diversified so as not to be too dependent on one product. Training courses on climate change and methods to combat it are organised for small producers.

788_Peru_Fairpicture_055

Lidia Tello (l), Aide Niño (c) and Iris Merino (r), farmers and members of the NorAndino agrarian cooperative work in the sugar cane plots in Montero, Peru.

Photo:  Ángela Ponce / Alce Nero & Fairtrade Italy / Fairpicture

quote icon

We are very happy with the outcome. The images are beautiful and Anna from Fairpicture really supported us from start to end.

Silvana Carbone

Creative designer 

Alce Nero, Italy

Ethical photo and video productions

Learn more

Learn more about Fairpicture's ethical photo and video production or sign up to the platform directly to get started.

Sign up now
conten4

Santiago Paz, Commercial Manager of the NORANDINO agricultural cooperative poses for a portrait in Piura, Peru.

Photo:  Ángela Ponce / Alce Nero & Fairtrade Italy / Fairpicture

“Se dici Bio, dici Giusto: Zucchero, Cacao e Caffè.”– “If you say Organic, you say Right: Sugar, Cocoa and Coffee.”– Short video documentary about Norandino and its Commercial Director: Santiago Paz. 

About his works Santiago says, that “the most important satisfaction it gives us is the possibility of helping many people. It is important that the consumer knows that the impact of fair trade is not a localized impact, it is not a small impact, but has repercussions on the entire economy of our country.”

Video:  Omar Beltrán / Alce Nero & Fairtrade Italy / Fairpicture

quote icon

Fairpicture's strength lies in the fact that we are committed to a mission that enables seamless collaboration from a distance. Together we overcome obstacles and are always amazed at the results that emerge from such co-creation processes.

Anna1

Anna von Sury

Project Manager

Fairpicture, Switzerland

content

Claudia Vasquez, responsible for the reforestation project of the NORANDINO agricultural cooperative, poses for a portrait in Montero, Peru.

Photo:  Ángela Ponce / Alce Nero & Fairtrade Italy / Fairpicture

Outcome

Under the skilled project management of Anna, who adeptly navigated the complexities of this assignment, Ángela and Omar successfully captured Norandino's story. 

The result can now be discovered on Alce Nero's website, where the client has created a complete section with all the visual material from the assignment, including Omar's video documentary with Santiago Paz, Norandino's commercial director, Ángela's artistic black and white photographs, as well as interviews with other members of the cooperative and extensive photo spreads of the production, all of which were part of the assignment. 

In addition, Fairtrade Italy will use the photos and video reels for their institutional communication channels such as magazines, social media and their website. 

Interested?

Contact us

Leave a message or book a free call with our team to discuss your needs or get a no-commitment quote.

Schedule a call

Case studies

788_Peru_Fairpicture_043
CASE STUDY

June 2023 - Alce Nero and Fairtrade Italy

Visual Communication on empowerment and equity

Alce Nero, a market-leading company for organic farming reached out to Fairpicture to tell a story which speaks of redemption, liberation and fairness and comes with videos and photos.

Learn more about Visual Communication on empowerment and equity

210308_Fairtrade_Germany_Ghana_Fairpicture_019
CASE STUDY

April 2021 - Fairtrade Germany

Very fair, indeed!

Impact diaries is the word of the hour. Check out this inspiring and fresh approach to campaigning and learn how farmers tell their own stories… with a smartphone!

Learn more about Very fair, indeed!

header
CASE STUDY

August 2023 - CARE Germany

Collaboration on an international exhibition

Care Germany worked with visual creators to portray midwives in Côte d'Ivoire, Uganda, Cambodia and Ukraine.

Learn more about Collaboration on an international exhibition