Visual Communication on empowerment and equity

The history of the Italian company Alce Nero begins with the idea that organic agriculture is changing the world for the better. With this conviction, two Italian cooperatives joined forces at the end of the 1970s. Today, forty years later, over 1000 organic farmers, beekeepers and cultivators belong to the group's network. 

One of their members is Norandino, a Peruvian cooperative for small farmers who own an average of three hectares of land. They grow organic coffee on around half of their land, cocoa, fruit and sugar cane on the rest. The farming families live in northwestern Peru.

The Fairtrade-certified organisation has taken measures to support its members in coping with the negative effects of climate change. At the production level, Norandino selected plant varieties that are more resilient and less susceptible to pests and diseases. 

Innovative technologies are being used to make irrigation systems more efficient despite severe droughts. In addition, production is diversified so as not to be too dependent on one product. Training courses on climate change and methods to combat it are organised for small producers.

Under the skilled project management of Anna, who adeptly navigated the complexities of this assignment, Ángela and Omar successfully captured Norandino's story. 

The result can now be discovered on Alce Nero's website, where the client has created a complete section with all the visual material from the assignment, including Omar's video documentary with Santiago Paz, Norandino's commercial director, Ángela's artistic black and white photographs, as well as interviews with other members of the cooperative and extensive photo spreads of the production, all of which were part of the assignment. 

In addition, Fairtrade Italy will use the photos and video reels for their institutional communication channels such as magazines, social media and their website.