Very fair, indeed!

Case Study: Fairtrade Germany

csm_fairtrade-logo_aa07de241b
Copied to clipboard!
210308_Fairtrade_Germany_Ghana_Fairpicture_019

Client: Fairtrade Germany
Date: April 2021
Photographer: Dennis Nipah
Location: Fanteakwa, Ghana

Brief

As part of the “Living Income Project”, Fairtrade and Rewe have developed and launched the “Very Fair” chocolate line. The goal: cocoa farmers receive a premium on the market price of cocoa and thus earn living income wages.  

Impact Diaries is a campaign by Fairtrade Germany about the Living Income Project, in which participating farmers record short video diaries, video diaries that report on the change that the Living Income Project in Ghana has had for those cocoa farmer families whose cocoa beans are in the Very Fair chocolate.

To kick off the campaign and empower the farmers to record their stories with a smartphone, a team from Fairtrade and the agency Altitude travelled to Ghana in April 2021 and organised a workshop with ten members of the Fanteakwa cooperative, along with Youtuber Matthew Larbi Yartey and marketing specialist Meli Mansu from Accra.

The team was accompanied by Fairpicture photographer Nipah Dennis, who documented the workshop and film production and produced the photography for the accompanying campaign.

Client

Fairtrade Germany

Visual Creator

Dennis Nipah

Theme

Chocolate

Locations

Fanteakwa, Ghana

Date

April 2021

ghana

Impact diaries is the word of the hour. Check out this inspiring and fresh approach to campaigning and learn how farmers tell their own stories… with a smartphone!

210308_Fairtrade_Germany_Ghana_Fairpicture_125

Client: Fairtrade Germany
Date: April 2021
Photographer: Dennis Nipah
Location: Fanteakwa, Ghana

Let's start!

Abu Afful, Programme Officer of Fairtrade Africa's Living Income Project, presents the “Very Fair” chocolate bars with cocoa beans from Abekoase, Ghana.

Ethical photo and video productions

Learn more

Learn more about Fairpicture's ethical photo and video production or sign up to the platform directly to get started.

Sign up now
210308_Fairtrade_Germany_Ghana_Fairpicture_157

Client: Fairtrade Germany
Date: April 2021
Photographer: Dennis Nipah
Location: Fanteakwa, Ghana

Telling your own stories

Mina Antwiwaa, a cocoa farmer and Impact Diaries ambassador, shares her experiences as a cocoa farmer in a selfie video. You find all her video diaries on impactdiaries.de.

210308_Fairtrade-Germany-Ghana_Fairpicture_149

Client: Fairtrade Germany
Date: April 2021
Photographer: Dennis Nipah
Location: Fanteakwa, Ghana

Collaborating with influencers

Matthew Lartey, a YouTube influencer from Accra, explains to the cocoa farmers how to record the video diaries with their smartphones during a selfie workshop in Fanteakwa.

Start your photo or video project

Start Project

Sign up to the platform to get started, contact us or schedule a free call with our team.

Contact us

Case studies

Child protection and education in Diffa_Fairpicture_Maman Sani 6
CASE STUDY

March 2024 - SOS-Kinderdorf Schweiz

Child protection and education in Diffa

Explore how SOS-Kinderdorf Schweiz and Fairpicture collaborated to document the transformative impact of family-strengthening programs in Diffa, Nige through ethical photography and videography.

Learn more about Child protection and education in Diffa

swiss-re-nyc_header
CASE STUDY

March 2024 - Swiss Re Foundation

Fairpicture in New York

Impact Story with photos and video about restoring oyster reefs to New York Harbor.

Learn more about Fairpicture in New York

Concordia_Tranzit_25.01.2021_Prizren-27
CASE STUDY

February 2021 - Concordia Sozialprojekte

Peaceful communal, cultural and religious coexistence

Farpicture photographer Samir Karahoda visited a social and educational centre for children and youth in Prizren, Kosovo.

Learn more about Peaceful communal, cultural and religious coexistence

Stay up to date

Get our monthly newsletter

Fairpicture is moving fast. Make sure you don't miss out on the latest news. Join our email newsletter and connect with us on LinkedIn and Instagram.

After signing up for the newsletter, you will also receive occasional emails about events and offers from Fairpicture. You may opt out any time. Here’s our privacy policy.